STANDING THE TEST OF TIME 

New timeless image series displays the past through images taken in the present day 

 

Nikon has today released an exclusive image series which sees six photographers take the viewer on a journey through time. Using the brand-new Nikon Z f, the photographers use light, space and depth to create illusionary images that ask the question: were they taken now or then? 

 

 

 

 

Maud Chalard, Nikon Z f  

 

Each of the photographers used a combination of textures, shapes, patterns and light to their advantage, ultimately creating an eerie, yet beautiful, feeling of timelessness.  

 

Street photographer Maximilian Streich took the Nikon Z f to the streets of Berlin to capture the beauty of urban life in the German city. Max believes that street photography is, in itself, timeless as it enables the shooter to capture complex dynamic scenes into singular, powerful moments frozen in time.  

 

Taking an alternative stance, urban architectural photographer Ben Moore, focused on the traditional architecture of London, swapping the famous colourways of the iconic buildings, to black and white. Taking inspiration from the Z f’s heritage, Ben set out to highlight London’s retro legacy – composing images that incorporate the old cobbled streets with the modern people of today.  

 

Helin Bereket, Nikon Z f  

 

Turning their attention to themselves to explore the concept of timelessness were Johanna Herrstedt and Helin Bereket, who showcased their distinctive approaches to self-portraiture for the project. Helin’s images boldly push the boundaries of monochrome photography, masterfully melding herself into a contemporary urban backdrop. Employing elements from the past to confuse and intrigue viewers as to when the images were taken, her self-portraits challenge the audience to see beyond the surface. Meanwhile, Johanna’s work takes a serene and minimalist focus, capturing her essence amidst nature’s beauty. Her outdoor settings that feature woodlands and serene lakes, provide the scenery for an eternal exploration of emotion and style.  

 

 

Ben Moore, Nikon Z f 

 

Taking on another interpretation of the notion of timelessness were Maud Chalard and Theo Gosselin. Maud, known for her adventurous spirit and passion for travel, used this project to embark on a journey that transcends geographical boundaries. Using the Z f, she was able to capture fleeting instants and transform them into timeless treasures, teasing the viewer into thinking they exist beyond the constraints of time. Meanwhile, Theo drew inspiration from the cinematic atmosphere and classical ‘Americana’ vibe, which enabled him to create stories that ultimately evoke a sense of nostalgia and timelessness.  

 

The monochromatic gallery spans the inherent culture of some of Europe’s most historic cities to the abstract and subjective nature of creative portraiture – all of which were shot on the newly launched Nikon Z f camera. A fierce weapon in any photographer’s arsenal, the camera encouraged the photographers to express creativity in new ways and to tell a story that will last through the ages.    

 

Sleek, stylish, and sophisticated, the full-frame mirrorless camera combines a heritage design with advanced technology and superior performance. The Z f boasts a dedicated black and white lever, which enabled these photographers, and other users alike, to seamlessly jump into black and white shooting mode and immerse themselves in the shot without any distractions. In fact, the new Flat and Deep Tone Monochrome Picture Controls enable flexible control when shooting video as well as stills. 

 

Providing precise correction right where you need it, the Z f applies stabilization to the area around the active focus point, wherever it is in the frame. The new camera also offers in-camera 10-bit H.265 recording, and is capable of recording up to 125min of 4K UHD. Further functions have been inherited from the Z 9 including the ability to adjust ISO sensitivity in steps of 1/6 EV and the display of a red frame during video recording, so users are able to shoot worry-free. 

 

 

Maximilian Streich, Nikon Z f  

 

Helin Bereket comments “For this project I interpreted the concept of ‘timelessness’ as an amalgamation of different time periods all merged together. To bring this to life, I used elements such as my surroundings, the architecture, my outfit and even the way I posed to represent the specific era I wanted to focus on. This unique mixture of elements, in my opinion, adds a sense of mystery and leaves the audience questioning when the photographs were taken, as there are a number of influences to sway their decision. The Z f was a crucial tool in helping me produce these photos, and the seamless transition to monochrome was so impressive.”  

 

Ben Moore says “I want my images to live longer than my own life and therefore being tasked with creating timeless images was a dream! I am lucky in the sense that as a London-based photographer, the city is rich with buildings and architecture that holds onto their heritage, so is the perfect place to explore the notion of timelessness. Working with the Nikon Z f made me feel like a classic photographer, – I was so impressed with how such a beautiful body could harness such incredible technology. Whether it was the incredibly fast auto focus or the dials that helped find the correct exposure settings for a photograph. The camera made photography feel fun and exciting, while wrapping me in nostalgia. And when you have gear that makes your work feel fun, you’re going to want to use it continuously and have it last through the ages – just like the photographs.” 

 

The full image series was shot on the Z f which is now available to purchase from: https://www.nikon.co.uk/en_GB/. Find out more about the campaign here

 

 Camera available to purchase here 

About Nikon 

 

Nikon is a world-leading provider of imaging products and services. Its innovative optics technology – from consumer to professional cameras, lenses to system accessories – is powered by over 100 years of experience. The brand is globally recognised for setting new standards in design and performance, with Nikon’s revolutionary Z series mirrorless cameras and NIKKOR Z lenses representing a new dimension of optical performance.  

 

Nikon is committed to leading imaging culture and enables some of the world’s best visual artists to reach their creative potential through visual storytelling. Its award-winning equipment empowers photographers and videographers to realise their creative vision at the highest level.  

 

As a trusted visionary partner, it unites all levels of content creators through its engaged community, unrivalled technical expertise and access to educational resources, via initiatives such as The Nikon School. www.nikon.co.uk 

 

 Camera available to purchase here