PUBG MOBILE PARTNERS WITH BE@RBRICK BRINGING ICONIC DESIGNER FIGURES TO THE BATTLEGROUND

PUBG MOBILE PARTNERS WITH BE@RBRICK BRINGING ICONIC DESIGNER FIGURES TO THE BATTLEGROUND

BE@RBRICK comes to PUBG MOBILE bringing new gameplay, items, and companions styled after the exclusive collectibles

LONDON, April 14th, 2023 — PUBG MOBILE, one of the world’s most popular mobile games, has partnered with collectible brand BE@RBRICK, to bring some of the world’s most highly sought after collectibles to the battleground.

Designed and produced by Japanese company MEDICOM TOY CORPORATION, BE@RBRICK collectible figures are making their PUBG MOBILE debut today! In battle royale matches on Erangel, players will randomly find three types of giant BE@RBRICK spread throughout the map. By interacting with them, players will be able to gain supplies corresponding to the type of BE@RBRICK they find.

Additionally, four BE@RBRICK companions will be available to join players on the battlegrounds – Level 3 Helmet BE@RBRICK Buddy, Ghillie Suit BE@RBRICK Buddy, Underworld Guide BE@RBRICK Buddy, and Air Drop BE@RBRICK Buddy – as well as a collection of brand new items, allowing players to show off their very own in-game PUBG MOBILE-themed BE@RBRICK collectibles!

“We’re so excited to provide a new platform for these exclusive collectibles, and introduce a truly trendsetting brand to PUBG MOBILE,” said Vincent Wang, Head of PUBG MOBILE Publishing, Tencent Games. BE@RBRICK produces exciting and creative work, pushing the boundaries of creativity in the collectible sphere, just as we’re pushing boundaries in the battle royale genre. They’re the perfect partner for PUBG MOBILE and we can’t wait for players to see these exclusive items in-game, and get the chance to own a piece of art history by joining the in-game activities to qualify to purchase a limited edition physical PUBG MOBILE BE@RBRICK.

“We’re very pleased to be working with PUBG MOBILE to introduce BE@RBRICK to gamers around the world,” said Tatsuhiko Akashi, MEDICOM TOY CORPORATION President & CEO. “It’s been a delight working with PUBG MOBILE on an exciting partnership that will allow fans to interact with BE@RBRICK in a whole new way.”

The BE@RBRICK event arrives in PUBG MOBILE today, April 14th 2023, and ends May 15th 2023. Players will be able to purchase BE@RBRICK companions and items until May 31st, 2023

What’s more, PUBG MOBILE’s BE@RBRICKs will soon make their debut in the real world! To qualify to purchase a physical version of the limited edition PUBG MOBILE Air Drop BE@RBRICK, players will need to join in the in-game activities coming soon to PUBG MOBILE. Stay tuned on PUBG MOBILE social channels for more information.

Download PUBG MOBILE for free now on the App Store and Google Play Store. 

About PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, Twitter and YouTube.

About BE@RBRICK
BE@RBRICK is a 7 cm tall collectible bear-shaped figure born in 2001 which was the 100th anniversary year of the world famous teddy bear. BE@RBRICK was born through the concept of “creating a digital imaged teddy bear” which has been designed under a strict rule which is to “design only by print” and adding no extra parts except for the nine parts which compose the body. BE@RBRICK has developed various collaboration with many artists, brands, characters and companies who resonate to this “big possibility in a limited rule” and has released over thousand items but still continues to attract fans all over the world who love “art toy”.