Nreal x Lafayette = Fashionology

What would a hybrid pairing of fashion and Nreal Light be like? What could you do that hasn’t been done in the real world? How would it feel? Today we are going to share an experience we have tailor made for you!

Nreal teamed up with the leading fashion platform XCOMMONS and digital creative studio IC_United to create a new retail experience using its mixed reality fashion gallery, “PAUSE”. Running at the Galerie Lafayette in Shanghai, “PAUSE” marks Nreal’s foray into the fashion and art world with an installation centered around the upcoming Shanghai Fashion Week season. It’s spectacular!

Buckle up and take in “PAUSE”

Nreal at Shanghai Fashion Week – Mixed Reality | Art | Fashion

When you physically enter Galerie Lafayette in Shanghai, you walk on an island made of real physical grass and moss, encircled by walls etched with the story of human evolution. That’s right folks, that is real and this experience is a hybrid experience. Slipping on a pair of Nreal Light mixed reality glasses electrifies your physical environment imbuing the once serene and still gallery with motion courtesy of digital human silhouettes striking a pose. In this hybrid world you can also peek at virtual 3D sneakers and designer RUI’s capsule collection for the “PAUSE” exhibition in never before possible detail.

“PAUSE” speaks to the convergence of fashion and technology through Nreal Light. “PAUSE” is a fashion-art hybrid concept envisioned by artist Di Liu which explores a post-pandemic world as it walks you through human evolution. Mixed reality technology introduces a new way to merge the virtual world with physical retail space that’s not just striking, but also interactive and engaging for audiences and customers alike. In fact, even in small physical space such as a window display or gallery, a MR Hybrid environment can offer a much greater experience for all. Digital characters and even the environment itself can interact with the physical world, or should the experience require, be radically be transformed into something completely new right in front of your eyes.

PAUSE” is a hybrid virtual environment that sits on a physical installation allowing fashion brands to  explore their artistic depths while finding new ways to tell stories about their vision, process and products. Mixed reality is finally ready to enter the fashion world with Nreal Light’s stylish and compact design resembling sunglasses, consumer-focused features such as the ability to magnetically attach prescription lenses, and its own high couture, style and technical capability.

This is our latest brand alignment of messages across markets. Other examples include Audi, The Advengers, Supreme, Nike etc. Which brand (company or persona) would excited in power crossover? 
Mixed Reality for You!