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In My Heart comes with its own anime visual world, directed by fellow musician (The Horrors) and in-demand director, Tom Furse (Stevie Nicks, HAAi, Charles Jeffrey). Leaning into the visual concept around Unfamiliar Skin and drawing from cult anime, Furse presents Hayter as the protagonist in a compelling, Neo-Tokyo multiverse, pursued through the futuristic cityscape by police and motorbike gangs, but always keeping her cool.
On the video, Tom says:
“Lou had shown me some brilliant photographs for the album of her on a motorbike and my mind went straight to ‘Akira’ and ‘Ghost In The Shell’. For years I’d always wanted to make an anime style music video and recently the tools I needed to do it appeared in the world – so how could I not? The video shows Lou on a nighttime motorcycle ride through a chaotic Neo-Tokyo, attempting to clear her head but instead being rudely pursued by police and motorbike gangs.”
From starting out DJing at 19, to breaking through as keyboard player for Mercury-nominated band New Young Pony Club, to her critically acclaimed debut album Private Sunshine ( ‘Album of the Day’ on 6 Music, ‘Annie Mac single of the week’ on Radio 1, Lou Hayter is an artist who has been turning heads with her distinctive musical brand for some years.
A prominent face at the intersection of cutting-edge music, art and style – Lou regularly soundtracks events for the likes of Chanel, Miu Miu and Gucci as well as playing the world’s most respected dancefloors from Glastonbury to Pikes Ibiza to Drumsheds in London, and counts Air’s Jean-Benoit Dunckel and Hot Chip among her list of musical collaborators.
Now signed to Greco-Roman and with the arrival of her second studio album Unfamiliar Skin, Lou steps into new territory as the sole writer, producer and performer of the album. Her signature sound brims with the hallmarks of an expansive record collection and a DJ’s knowledge: modern electro soul, 80’s R&B, colourful electronics and knowing nods to New York disco and proto-house shine throughout her work. |